Convenience Sampling

Fundamentals of Social Statistics by Adam J. McKee

Convenience sampling is just what the name implies.  You used the sample because the individuals were convenient—easy to rope in.  This type of sample is sadly common among academic researchers.  College students are often used as research subjects because professors conducting research can lure them in with promises of extra credit.  If your population of interest is college students, then that may be okay.  In general, this is a terrible sampling method and should be used with extreme caution.

Samples of convenience are biased.

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Last Modified:  02/03/2021

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