Section 1.3: Sociological Methods

Fundamentals of Sociology - Adam McKee and Scott Bransford

Sociologists, when employing the sociological perspective, are open to investigating any subject matter. All aspects of human behavior can be explored and scrutinized. Sociologists aim to understand the world humans have created and inhabit by examining patterns of behavior as individuals interact with their environment.

Utilizing sociological methods, systematic research within the context of the scientific method, and a scholarly interpretive perspective, sociologists have uncovered workplace patterns leading to industry transformations, family patterns offering insights to family members, and education patterns that have facilitated structural changes in classrooms.

How Sociologists Unravel Mysteries

Asking the Big Questions

Imagine you’re a detective, but instead of solving crimes, you’re solving the mysteries of how people behave and interact. That’s what sociologists do! They start by asking big questions like “Why do certain trends become popular?” or “How do family relationships work?” (Macionis, 2020). Just like detectives, sociologists have special ways to find answers.

Two Paths to Uncover Truths

The Scientific Detective Work

One way sociologists explore these questions is through the scientific approach. Think of this like a science experiment. They gather data, make observations, and analyze everything systematically (Bryman, 2016; Schutt, 2018). It’s like trying to connect the dots to see patterns and causes. For example, they might use surveys or experiments to figure out if there’s a link between social media use and happiness. Their goal? To find clear, unbiased answers to our social puzzles (King, Keohane, & Verba, 1994).

The Art of Interpretation

But there’s another way, too—the interpretive framework. This is more like reading a deep, meaningful book. Here, sociologists dive into people’s personal experiences and stories (Bogdan & Biklen, 2007). They might chat with people, watch how they interact in their natural settings, or analyze books, movies, or even social media posts (Creswell & Poth, 2018; Patton, 2015). It’s all about understanding the “why” behind what people do, their motives, and how culture and society shape our lives (Geertz, 1973; Goffman, 1959).

Why It All Matters

So, why do these sociological explorations matter? Because they help us understand everything from why we act a certain way at school, to how our family life shapes us. Sociologists, like social world detectives, use these approaches to give us insights into things like workplace vibes, family dynamics, and even our education system (Brym & Lie, 2019; Giddens, 2013). Every discovery is a step towards understanding our complex world better.

Reflective Moment: If you were a sociologist, which approach would you choose to explore a question about your school or community? Why?

So, next time you wonder why something in society is the way it is, remember that sociologists are out there, using these fascinating methods to uncover answers, one question at a time.

Science and the Scientific Method

Tackling the Complexity of Human Behavior

Imagine trying to solve a super complex puzzle, where every piece is constantly changing. That’s what it’s like for sociologists studying human behavior—it’s challenging but fascinating. To make sense of how we interact and live, sociologists use something you might be familiar with from science class: the scientific method.

The Scientific Method: Sociologists’ Trusty Tool

A Framework for Discovery

The scientific method isn’t just for chemistry or biology; it’s a superstar in sociology too. It’s like a recipe for discovering new things. It’s based on actual evidence and includes steps like:

  • Making observations
  • Thinking critically
  • Questioning everything
  • Using logic

This method has been fine-tuned over years of research and scholarship.

More Than Just Right or Wrong

Sociologists don’t use the scientific method to label behaviors as right or wrong. Instead, they’re like cultural explorers, uncovering insights into various cultures, beliefs, and ways of life. They’re all about reliability (can we get the same results again?) and validity (are we really measuring what we think we are?) in their studies.

Investigating the Social World

A Closer Look at Society

Sociologists dive into understanding how social factors impact things like happiness, community strength, wealth, crime rates, and more. They explore everything from environmental influences to behavior patterns that lead to social issues like poverty or substance abuse. But it’s not all about problems; they also study positive things like vacation trends and healthy lifestyles.

Beyond Data Collection

Sociologists don’t just gather data; they also interpret and analyze it. They’re committed to being objective, meaning they put aside their personal views and focus on the facts. This way, they can keep their research focused, consistent, and unbiased.

Why This Matters

Using the scientific method, sociologists ensure their work is systematic and objective. This approach helps them explore social problems with accuracy and consistency. It’s like having a common language for discussing and analyzing social phenomena.

Steps to Discovery

The journey begins with asking a question, researching what’s already known, and then forming a hypothesis. These steps guide sociologists in their quest to understand society better.

Reflective Question: Think of a social issue that interests you. How might you use the steps of the scientific method to explore it?

So, when you think about the complicated world of human behavior, remember that sociologists are using the scientific method, just like in your science class, to unravel the mysteries of how we live, interact, and shape our societies.

Crafting the Perfect Question

Setting the Stage for Inquiry

Just like starting a challenging puzzle, the first step in sociological research is to pick the right piece to begin with. That’s where the research question comes in. Sociologists start by choosing a topic, identifying a specific issue, and framing it into a question. But it’s a delicate balance—the question should be narrow enough to be manageable but broad enough to matter to many people. For instance, asking, “How does social media impact the self-esteem of teenage girls?” is a solid start.

Precision is Key

Defining the Terms

In sociology, it’s super important to define terms clearly. It’s like making sure everyone’s speaking the same language. Sociologists are meticulous in explaining what they mean by the words they use. For example, if they’re studying how social media affects self-esteem in teenage girls, they need to clarify what they mean by “self-esteem.” It might be defined as how positively or negatively a girl sees herself compared to others.

Making it Measurable: Operational Definitions

Now, here’s a tricky part: How do you measure something like self-esteem or parental involvement? Sociologists use what’s called an operational definition. It’s like translating a fuzzy concept into something you can actually observe and measure. So, they might decide to measure self-esteem by using a scale that assesses how teenagers view themselves.

Consistency and Accuracy

A good operational definition isn’t just clear; it’s also reliable and valid. Reliable means you’d get pretty much the same results if you did the research again. Valid means the definition truly reflects what you’re trying to measure. Let’s say they’re studying parental involvement in education. They could define it as the number of hours parents spend helping with homework, attending school events, and talking to teachers. This definition should work well across different groups of parents, making it both reliable and valid.

Reflective Moment: Think of a social issue you’ve noticed in your school or community. How would you turn it into a precise research question? What terms would you need to define?

As you can see, the journey of sociological research starts with crafting the perfect question. It’s all about clarity, precision, and making sure everything is measurable. Just like in any great investigation, asking the right question is the first step to uncovering the mysteries of human behavior and society.

Diving Into the World of Knowledge: The Literature Review

The Hunt for Existing Wisdom

Picture yourself as a detective about to solve a mystery. The first thing you do is check out what other detectives have already found out, right? That’s exactly what a literature review is in the world of sociological research. After coming up with a research question and deciding how to measure things (remember the operational definitions?), the next step is to see what others have discovered on the topic.

Embarking on the Quest for Knowledge

Where to Look

Sociologists start their quest for knowledge by exploring academic databases like JSTOR, Google Scholar, or PubMed. These are like treasure troves of research papers, articles, and books. But it’s not just about the internet; they also hit the library for more resources.

Sorting the Gems from the Junk

Once they’ve gathered a bunch of sources, it’s time to sift through them. Not everything they find is gold. They need to check if the sources are reliable and relevant. Is the study well-designed? Does the author know their stuff? Are there any biases? It’s like checking the ingredients before you bake a cake—you want the good stuff!

Spotting Patterns and Gaps

As they review the literature, sociologists look for common themes and concepts. It’s like piecing together a puzzle, looking for what fits and what’s missing. They’re on the lookout for gaps in the research—areas that haven’t been explored much or at all. That’s where they can make their mark.

Why This Step is Crucial

A thorough literature review does a few things. It places the new study within the big picture of existing research. It helps refine the study, ensuring the research question is spot-on. And, it might even spark new ideas or approaches.

Citing Sources: The Rule of the Game

When sociologists use information from other studies, they have to give credit where it’s due. Citing sources is a big deal in research. It’s like saying, “Hey, I got this information from this smart person over here.” Not citing properly, or plagiarism, is a big no-no—it’s like claiming someone else’s hard work as your own.

Applying to Our Example

Let’s say our sociologist is studying hygiene practices. The literature review might uncover research on how different cultures approach hygiene, the psychological impact of poor hygiene, or how hygiene relates to social status. This step is all about building a solid foundation of knowledge to launch the new study.

Reflective Exercise: Imagine you’re researching a topic that interests you. What are the first three keywords you would use to search for existing literature?

In summary, the literature review is a vital step in the sociological research process. It’s about understanding what’s already known, identifying what still needs to be discovered, and setting the stage for new contributions to our understanding of the social world.

Crafting a Hypothesis: The Blueprint of Sociological Inquiry

The Scientific Method: A Guiding Light

Imagine you’re a detective trying to solve a case. You’ve got a process to follow, right? Similarly, sociologists use the scientific method as their detective process to unravel the mysteries of human behavior. They employ experiments, surveys, and field research to delve into the complexities of human interactions.

The Pillars of the Scientific Method

  1. Objective and Systematic Observation: Like a keen-eyed owl, sociologists observe the world around them in a structured, unbiased way.
  2. Critical Thinking and Skepticism: They question everything, not taking things at face value.
  3. Logical Reasoning: Each step in their research is rooted in logic, like pieces of a puzzle fitting together perfectly.

The Journey Begins: Forming the Question

The first step is like choosing a destination for a trip. The question should be just right—not too broad, not too narrow. It’s about finding a Goldilocks zone that’s “just right” for research.

Building on What’s Known: The Literature Review

Before diving in, sociologists look at what others have discovered. It’s like checking a map before starting a journey, to know what paths have been traveled and what remains unexplored.

The Heart of the Matter: Hypothesis

The Blueprint

The hypothesis is like a blueprint. It’s an educated guess about how different pieces of human behavior connect. For example, “Does using social media for more than 2 hours a day affect teenagers’ self-esteem?” Here, social media usage is the independent variable (the cause), and self-esteem is the dependent variable (the effect).

Measuring Matters

Operationalizing variables means making sure that what’s being studied can be measured and replicated. It’s like setting a standard unit of measurement for everyone to use.

A Crucial Caveat

A hypothesis isn’t a crystal ball. It doesn’t predict the future. Instead, it’s a starting point. Sociologists are just as interested in the surprises and exceptions as they are in the general patterns.

From Hypothesis to Conclusions

Once the hypothesis is set, the real adventure begins. Designing the study, collecting data, and finally drawing conclusions—it’s all part of the thrilling journey of sociological research.

🔍 Reflective Exercise: Think about a social trend or behavior that interests you. What hypothesis might you form to study it?


In essence, formulating a hypothesis is a pivotal step in sociological research. It’s a blend of creativity and scientific rigor, setting the stage for an exploration into the intricacies of human behavior and society.

Interpretive Frameworks in Sociology

Beyond Empirical Evidence: The Human Touch

Picture sociologists as painters. While some use the precise brushes of the scientific method, focusing on empirical evidence and testable theories, others choose the broader strokes of interpretive frameworks. Here, understanding human experiences from within takes center stage.

The Essence of Interpretive Research

  1. In-Depth, Not Broad: It’s like choosing to read a detailed biography of one person instead of a summary of a hundred lives. Interpretive research delves deep into a few rather than skimming the surface of many.
  2. Narrative Over Numbers: Instead of charts and graphs, interpretive research often presents stories and narratives, like a novel revealing the intricacies of its characters.
  3. Flexibility in Exploration: Imagine a traveler without a strict itinerary, open to new paths and detours. Similarly, interpretive researchers adapt their methods as they learn, sometimes changing course mid-journey.

Decoding Complex Social Phenomena

Interpretive frameworks shine brightest when unraveling the tangled threads of social phenomena that resist quantification. It’s about understanding the shared heartbeat of a community—their beliefs, values, and norms.

A Closer Look: Methods of Insight

  1. Interviews: Like having a heart-to-heart conversation, interviews allow researchers to see the world through the participants’ eyes.
  2. Participant Observation: Here, the researcher becomes a part of the tapestry they’re studying, blending in to gain genuine insights.

Embracing Subjectivity

Unlike the scientific method’s pursuit of objectivity, interpretive research acknowledges the role of the researcher’s own biases and values. It’s about accepting that the lens through which we view the world colors our perceptions.

The Grand Mosaic of Sociological Research

Both the scientific method and interpretive frameworks are crucial pieces of the sociological puzzle. They’re like two different languages, each uniquely suited to express certain aspects of the human condition.

🔍 Reflective Exercise: Think about a cultural event or tradition that intrigues you. How might you use an interpretive framework to explore it?

In essence, interpretive frameworks offer a rich, nuanced approach to understanding human behavior and social interactions. It’s about painting the picture of society with the vibrant colors of human experiences and perspectives.

Summary

Sociologists study human behavior and society using different methods. They might use careful, scientific ways to gather and test information, or they might focus more on personal experiences and cultural contexts. By using these methods, they learn about things like work habits, family life, and how schools work. Both the scientific approach and the more personal, interpretive way help sociologists understand how people behave and interact, offering insights into various aspects of society.

Word Count: 2817

Key Terms

Behavior, Complexity, Context, Critical thinking, Culture, Dependent variable, Empirical evidence, Generalizable results, Hypothesis, Independent variable, Interviews, Interpretive framework, Literature review, Logical reasoning, Objectivity, Operational definition, Participant observation, Qualitative research, Quantitative research, Reliability, Scientific method, Skepticism, Social phenomena, Sociological methods, Sociological perspective, Subjectivity, Systematic research, Validity

References and Further Reading 

  • Agresti, A., & Finlay, B. (2009). Statistical methods for the social sciences. Pearson.
  • Berger, P. L. (1963). Invitation to sociology: A humanistic perspective. Doubleday.
  • Bogdan, R. C., & Biklen, S. K. (2007). Qualitative research for education: An introduction to theory and methods. Pearson.
  • Brym, R. J., & Lie, J. (2019). Sociology: Your compass for a new world. Cengage Learning.
  • Bryman, A. (2016). Social research methods. Oxford University Press.
  • Charmaz, K. (2014). Constructing grounded theory. Sage.
  • Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches. Sage.
  • Geertz, C. (1973). The interpretation of cultures. Basic Books.
  • Giddens, A. (2013). Sociology. Polity.
  • Goffman, E. (1959). The presentation of self in everyday life. Anchor Books.
  • King, G., Keohane, R. O., & Verba, S. (1994). Designing social inquiry: Scientific inference in qualitative research. Princeton University Press.
  • Macionis, J. J. (2020). Sociology. Pearson.
  • Neuman, W. L. (2014). Social research methods: Qualitative and quantitative approaches. Pearson.
  • Patton, M. Q. (2015). Qualitative research & evaluation methods: Integrating theory and practice. Sage.
  • Schutt, R. K. (2018). Investigating the social world: The process and practice of research. Sage.

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File Created:  05/07/2023

Last Modified:  10/27/2023

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