audience | Definition

Course: Research Methods

An audience in scientific writing refers to the individuals or groups who will read, review, or use the information presented in the research.

Understanding Your Audience

In every form of writing, audience matters, and scientific writing is no exception. You must always consider who will read your work. This understanding shapes how you present your ideas, the language you use, and the level of detail you include. It helps you choose between using simple language or specialized, field-specific terms. If you’re writing for fellow experts in your field, you might use more jargon. But if you’re writing for the public or students, you’ll want to keep it simpler and more accessible.

The Role in Research

In research, particularly in fields like criminal justice, social work, and political science, the audience could be a mix of fellow researchers, policymakers, social workers, and even the general public. For instance, a social work researcher might conduct a study on the impact of community-based programs on homelessness. The audience here could be other researchers studying similar issues, social workers working in the field, government officials responsible for funding decisions, and community members impacted by homelessness.

Shaping Your Writing

A successful research paper or study doesn’t just present findings. It communicates those findings in a way that’s useful for its audience. You might present the same data in different ways depending on who you’re speaking to. For example, a criminal justice report on recidivism rates could include complex statistical analyses for fellow researchers but a summary in simpler language for policymakers or community advocates.

Understanding Different Audiences

Let’s say you’re a political scientist studying voting patterns. For a journal article, your primary audience might be other political scientists. They would expect a certain level of detail and might appreciate complex statistical models. But if you’re creating a summary of the same research for a news outlet, the audience would be much broader. The information needs to be accurate but explained in a way that’s understandable to the average reader.

Adjusting to Your Audience

In summary, identifying and adjusting to your audience in scientific writing is a critical skill. It ensures that your research isn’t just valid and reliable but also that it’s accessible and useful for those who read it. Always remember to consider your audience because how we communicate science can be just as important as the science itself.

 

[ Glossary ]

Last Modified: 05/31/2023

 

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